Ecommerce Design Mistakes to Avoid
Online shoppers are spoilt for options, so it’s essential to make the shopping experience as simple and as smooth as it can be. Customers who have a difficult and confusing shopping experience might quit their shopping carts and leave negative reviews that could convince others who might be interested to stay away from the store.
These ecommerce design mistakes could result in serious negative effects on your sales. Many of these mistakes are easily avoidable with a little bit of planning.
Images of low-quality
Everyone doesn’t want to purchase an item that’s not presented in the best possible light. This is why it’s crucial to make sure you use high-quality images on your website for e-commerce. Poor quality images can not only turn off customers, but can also harm the reputation of your brand.
There is no Guest Checkout option
Not offering an option for customers to checkout as description guests is another common mistake which can discourage potential customers from purchasing on your website. Many customers are uncomfortable when asked to create an account, especially if they have to enter their personal information like their email address. Instead, you should permit users to sign up via their social media accounts to speed up the process and minimize their privacy concerns.
Finally, another big ecommerce design mistake is having a messy and disorganized menu structure. It’s important to have a clear plan for how each page of your site will look so that navigation is simple and easy for customers. Make sure that every page is organized based on the type of content contained and makes it easy for visitors to locate what they’re looking for.